ASOS (LON:ASC) Trading Up 18.4% – Should You Buy?

Shares of ASOS Plc (LON:ASC) shot up 18.4% during trading on Saturday . The stock traded as high as GBX 318.60 ($4.11) and last traded at GBX 301.80 ($3.90). 1,883,284 shares traded hands during mid-day trading, an increase of 268% from the average session volume of 511,206 shares. The stock had previously closed at GBX 255 ($3.29).

Analyst Ratings Changes

Separately, Shore Capital upgraded ASOS to a “buy” rating in a research report on Friday. One analyst has rated the stock with a sell rating, two have assigned a hold rating and three have given a buy rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Hold” and an average target price of GBX 391 ($5.05).

ASOS Stock Performance

The company has a market capitalization of £361.77 million, a PE ratio of -1.07, a price-to-earnings-growth ratio of -1.26 and a beta of 2.86. The stock’s fifty day simple moving average is GBX 352.73 and its 200-day simple moving average is GBX 384.27. The company has a debt-to-equity ratio of 187.55, a quick ratio of 0.39 and a current ratio of 1.61.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.