Amer Sports (NYSE:AS) versus MGO Global (NASDAQ:MGOL) Critical Comparison

Amer Sports (NYSE:AS) and MGO Global (NASDAQ:MGOL) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, profitability, valuation and institutional ownership.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Amer Sports and MGO Global, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amer Sports	0	3	11	0	2.79
MGO Global	0	0	0	0	N/A

Amer Sports presently has a consensus target price of $18.86, suggesting a potential upside of 28.28%. Given Amer Sports’ higher possible upside, equities research analysts clearly believe Amer Sports is more favorable than MGO Global.

Valuation and Earnings

This table compares Amer Sports and MGO Global’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amer Sports	$4.37 billion	1.70	-$208.60 million	N/A	N/A
MGO Global	$5.36 million	0.69	-$7.14 million	($0.50)	-0.45

MGO Global has lower revenue, but higher earnings than Amer Sports.

Profitability

This table compares Amer Sports and MGO Global’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amer Sports	N/A	N/A	N/A
MGO Global	-133.23%	-226.43%	-170.71%

Institutional & Insider Ownership

40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 1.0% of MGO Global shares are owned by institutional investors. 58.9% of MGO Global shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Amer Sports beats MGO Global on 8 of the 10 factors compared between the two stocks.

About Amer Sports

Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, american football, basketball, golf, and various other professional and recreational sports. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. It sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, ENVE, Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC brands. The company distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.

About MGO Global

MGO Global, Inc. operates as a lifestyle brand portfolio company. The company is involved in the fashion design, brand development and management, sourcing and manufacturing, licensing, IP protection, corporate finance, consumer engagement and experience, ecommerce, and retail sales and marketing activities related to the Messi brand. MGO Global, Inc. was founded in 2018 and is headquartered in Fort Lauderdale, Florida.