WH Smith (LON:SMWH) Shares Pass Above Two Hundred Day Moving Average – Time to Sell?

Posted by Editorial Team on Jul 3rd, 2025

WH Smith PLC (LON:SMWH – Get Free Report)’s share price passed above its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of GBX 1,087.94 ($14.86) and traded as high as GBX 1,105 ($15.09). WH Smith shares last traded at GBX 1,087 ($14.84), with a volume of 693,681 shares traded.

Analyst Ratings Changes

Several equities analysts have recently weighed in on SMWH shares. Shore Capital reaffirmed a “not rated” rating on shares of WH Smith in a research note on Wednesday, April 16th. Canaccord Genuity Group cut their price target on shares of WH Smith from GBX 1,460 ($19.94) to GBX 1,350 ($18.44) and set a “buy” rating on the stock in a report on Monday, June 9th. One research analyst has rated the stock with a hold rating and three have given a buy rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of GBX 1,430 ($19.53).

Read Our Latest Stock Report on WH Smith

WH Smith Trading Up 0.9%

The stock has a market capitalization of £1.41 billion, a PE ratio of 22.63, a PEG ratio of 2.65 and a beta of 1.67. The company has a current ratio of 0.85, a quick ratio of 0.42 and a debt-to-equity ratio of 253.13. The business’s 50-day moving average is GBX 1,028.47 and its two-hundred day moving average is GBX 1,087.94.

WH Smith (LON:SMWH – Get Free Report) last issued its earnings results on Wednesday, April 16th. The company reported GBX 23.40 ($0.32) earnings per share for the quarter. WH Smith had a return on equity of 17.78% and a net margin of 3.44%. On average, analysts predict that WH Smith PLC will post 100.9372747 earnings per share for the current year.

Insider Buying and Selling

In other news, insider Annette Court acquired 1,090 shares of the stock in a transaction on Wednesday, April 16th. The stock was bought at an average price of GBX 918 ($12.54) per share, with a total value of £10,006.20 ($13,664.07). Company insiders own 1.21% of the company’s stock.

WH Smith Company Profile

(Get Free Report)

WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas.