StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Equities researchers at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a report released on Thursday. The firm set a “hold” rating on the stock.

comScore Trading Down 7.1 %

NASDAQ:SCOR opened at $5.11 on Thursday. The company has a 50-day moving average price of $5.96 and a 200-day moving average price of $6.49. The stock has a market cap of $25.11 million, a price-to-earnings ratio of -0.23 and a beta of 1.08. comScore has a 12 month low of $4.59 and a 12 month high of $15.69.

comScore (NASDAQ:SCOR) last issued its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) EPS for the quarter, missing the consensus estimate of $0.36 by ($0.63). comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. The company had revenue of $94.94 million during the quarter, compared to analysts’ expectations of $91.66 million. During the same quarter last year, the business earned $1.03 earnings per share. Equities analysts forecast that comScore will post -2.49 EPS for the current fiscal year.

Institutional Investors Weigh In On comScore

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Heron Bay Capital Management purchased a new position in comScore during the fourth quarter valued at $160,000. Clune & Associates LTD. bought a new position in shares of comScore during the fourth quarter valued at $740,000. Renaissance Technologies LLC raised its position in shares of comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the last quarter. Finally, Squarepoint Ops LLC bought a new position in comScore in the 4th quarter worth about $99,000. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.