StockNews.com Begins Coverage on comScore (NASDAQ:SCOR)

Stock analysts at StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a report released on Wednesday. The firm set a “hold” rating on the stock.

comScore Stock Performance

Shares of SCOR stock opened at $7.15 on Wednesday. The company has a market cap of $34.96 million, a P/E ratio of -0.33 and a beta of 1.17. The stock has a 50 day simple moving average of $6.77 and a two-hundred day simple moving average of $6.93. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.42.

Institutional Investors Weigh In On comScore

A number of hedge funds have recently added to or reduced their stakes in SCOR. Clune & Associates LTD. bought a new stake in comScore in the fourth quarter worth approximately $740,000. Heron Bay Capital Management bought a new stake in shares of comScore during the fourth quarter valued at approximately $160,000. Squarepoint Ops LLC bought a new stake in shares of comScore during the fourth quarter valued at approximately $99,000. Finally, Renaissance Technologies LLC increased its holdings in shares of comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares in the last quarter. 42.15% of the stock is currently owned by institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.