Dogness (International) (NASDAQ:DOGZ) and RealReal (NASDAQ:REAL) Critical Comparison

Dogness (International) (NASDAQ:DOGZ) and RealReal (NASDAQ:REAL) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, analyst recommendations and risk.

Valuation and Earnings

This table compares Dogness (International) and RealReal”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$14.85 million	10.24	-$6.06 million	N/A	N/A
RealReal	$600.48 million	1.46	-$134.20 million	($1.06)	-7.20

Dogness (International) has higher earnings, but lower revenue than RealReal.

Insider and Institutional Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 64.7% of RealReal shares are held by institutional investors. 31.2% of Dogness (International) shares are held by insiders. Comparatively, 9.0% of RealReal shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Dogness (International) and RealReal’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
RealReal	-5.55%	N/A	-8.90%

Analyst Recommendations

This is a summary of recent recommendations for Dogness (International) and RealReal, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	0	0	0	0	0.00
RealReal	0	1	3	1	3.00

RealReal has a consensus price target of $11.13, indicating a potential upside of 45.81%. Given RealReal’s stronger consensus rating and higher probable upside, analysts plainly believe RealReal is more favorable than Dogness (International).

Volatility and Risk

Dogness (International) has a beta of 2.59, indicating that its share price is 159% more volatile than the S&P 500. Comparatively, RealReal has a beta of 2.5, indicating that its share price is 150% more volatile than the S&P 500.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About RealReal

The RealReal, Inc. operates an online marketplace for resale luxury goods in the United State. The company offers various product categories, including women's fashion, men's fashion, jewelry, and watches. It primarily sells products through online marketplace and retail stores. The company was incorporated in 2011 and is headquartered in San Francisco, California.