Head-To-Head Comparison: Traeger (COOK) and Its Peers

Traeger (NYSE:COOK) is one of 46 publicly-traded companies in the “CONSM PD – MISC DIS” industry, but how does it weigh in compared to its competitors? We will compare Traeger to similar companies based on the strength of its risk, valuation, earnings, institutional ownership, profitability, analyst recommendations and dividends.

Institutional and Insider Ownership

46.8% of Traeger shares are held by institutional investors. Comparatively, 40.3% of shares of all “CONSM PD – MISC DIS” companies are held by institutional investors. 14.7% of Traeger shares are held by company insiders. Comparatively, 22.2% of shares of all “CONSM PD – MISC DIS” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Traeger and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Traeger	$604.07 million	-$34.01 million	-8.09
Traeger Competitors	$2.74 billion	$103.51 million	3.19

Traeger’s competitors have higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Traeger and its competitors, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	4	2	0	2.14
Traeger Competitors	117	910	998	28	2.46

Traeger presently has a consensus price target of $2.44, indicating a potential upside of 31.05%. As a group, “CONSM PD – MISC DIS” companies have a potential upside of 19.58%. Given Traeger’s higher probable upside, equities research analysts clearly believe Traeger is more favorable than its competitors.

Volatility and Risk

Traeger has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Comparatively, Traeger’s competitors have a beta of -0.51, suggesting that their average share price is 151% less volatile than the S&P 500.

Profitability

This table compares Traeger and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-5.00%	-3.12%	-1.07%
Traeger Competitors	0.03%	1.25%	0.50%

Summary

Traeger competitors beat Traeger on 10 of the 13 factors compared.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.