Head-To-Head Review: ZipLink (OTCMKTS:ZIPL) and Priority Technology (NASDAQ:PRTH)

ZipLink (OTCMKTS:ZIPL) and Priority Technology (NASDAQ:PRTH) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, institutional ownership, profitability, valuation, analyst recommendations, risk and dividends.

Analyst Recommendations

This is a breakdown of recent ratings for ZipLink and Priority Technology, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZipLink	0	0	0	0	0.00
Priority Technology	0	0	3	1	3.25

Priority Technology has a consensus target price of $13.00, suggesting a potential upside of 52.22%. Given Priority Technology’s stronger consensus rating and higher probable upside, analysts clearly believe Priority Technology is more favorable than ZipLink.

Valuation and Earnings

This table compares ZipLink and Priority Technology”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZipLink	N/A	N/A	N/A	N/A	N/A
Priority Technology	$898.61 million	0.76	-$1.31 million	($0.11)	-77.64

ZipLink has higher earnings, but lower revenue than Priority Technology.

Profitability

This table compares ZipLink and Priority Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ZipLink	N/A	N/A	N/A
Priority Technology	1.96%	-15.86%	1.52%

Insider and Institutional Ownership

11.5% of Priority Technology shares are held by institutional investors. 57.5% of ZipLink shares are held by company insiders. Comparatively, 66.2% of Priority Technology shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk & Volatility

ZipLink has a beta of 32.96, suggesting that its share price is 3,196% more volatile than the S&P 500. Comparatively, Priority Technology has a beta of 1.51, suggesting that its share price is 51% more volatile than the S&P 500.

Summary

Priority Technology beats ZipLink on 9 of the 11 factors compared between the two stocks.

About ZipLink

This record represents the public shell of ZipLink, Inc. In November 2000, ZipLink, Inc. suspended its operations and announced the lay off of substantially all of its employees except those necessary to wind down operations. Ziplink, Inc. operated as a wholesale connectivity provider in North America for the Business-to-Business marketplace, including Internet service providers, competitive local exchange carriers, Web appliance vendors, and PC manufacturers and distributors, as of September 30, 2000. ZipLink also offered a range of Internet connectivity services for Internet appliances, including Internet access and subscriber authentication. The company was founded in 1995 and is based in Lowell, Massachusetts.

About Priority Technology

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.