comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Equities research analysts at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a note issued to investors on Tuesday. The firm set a “hold” rating on the stock.

comScore Trading Down 1.5 %

SCOR opened at $7.10 on Tuesday. comScore has a 12-month low of $4.89 and a 12-month high of $20.42. The firm has a market capitalization of $34.73 million, a PE ratio of -0.33 and a beta of 1.17. The firm has a 50 day moving average of $6.82 and a two-hundred day moving average of $7.16.

Hedge Funds Weigh In On comScore

An institutional investor recently bought a new position in comScore stock. Heron Bay Capital Management bought a new stake in shares of comScore, Inc. (NASDAQ:SCOR) in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund bought 27,317 shares of the company’s stock, valued at approximately $160,000. Heron Bay Capital Management owned approximately 0.56% of comScore at the end of the most recent reporting period. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.