LiveWire Group (LVWR) and The Competition Critical Analysis

Earnings and Valuation

This table compares LiveWire Group and its peers gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
LiveWire Group	$26.63 million	-$93.93 million	-10.60
LiveWire Group Competitors	$25.12 billion	$542.77 million	14.64

LiveWire Group’s peers have higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares LiveWire Group and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
LiveWire Group	-367.05%	-70.38%	-54.32%
LiveWire Group Competitors	-431.24%	-203.99%	-34.81%

Institutional and Insider Ownership

0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 52.1% of shares of all “AUTO – DOMESTIC” companies are owned by institutional investors. 2.1% of LiveWire Group shares are owned by insiders. Comparatively, 16.8% of shares of all “AUTO – DOMESTIC” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk and Volatility

LiveWire Group has a beta of 1.71, indicating that its share price is 71% more volatile than the S&P 500. Comparatively, LiveWire Group’s peers have a beta of 1.17, indicating that their average share price is 17% more volatile than the S&P 500.

Summary

LiveWire Group peers beat LiveWire Group on 6 of the 9 factors compared.

About LiveWire Group

LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.