Head-To-Head Comparison: Professional Diversity Network (NASDAQ:IPDN) & Brink’s (NYSE:BCO)

Brink’s (NYSE:BCO) and Professional Diversity Network (NASDAQ:IPDN) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, earnings and dividends.

Analyst Recommendations

This is a breakdown of recent recommendations for Brink’s and Professional Diversity Network, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brink’s	0	0	1	0	3.00
Professional Diversity Network	0	0	0	0	0.00

Brink’s presently has a consensus target price of $138.00, suggesting a potential upside of 46.09%. Given Brink’s’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Brink’s is more favorable than Professional Diversity Network.

Insider & Institutional Ownership

95.0% of Brink’s shares are held by institutional investors. Comparatively, 27.8% of Professional Diversity Network shares are held by institutional investors. 0.5% of Brink’s shares are held by company insiders. Comparatively, 7.2% of Professional Diversity Network shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Brink’s and Professional Diversity Network”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brink’s	$5.01 billion	0.79	$162.90 million	$3.70	25.53
Professional Diversity Network	$6.73 million	0.81	-$2.51 million	($1.74)	-1.50

Brink’s has higher revenue and earnings than Professional Diversity Network. Professional Diversity Network is trading at a lower price-to-earnings ratio than Brink’s, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Brink’s and Professional Diversity Network’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brink’s	3.29%	82.89%	4.69%
Professional Diversity Network	-38.08%	-77.53%	-36.97%

Risk & Volatility

Brink’s has a beta of 1.43, meaning that its share price is 43% more volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 1.95, meaning that its share price is 95% more volatile than the S&P 500.

Summary

Brink’s beats Professional Diversity Network on 11 of the 14 factors compared between the two stocks.

About Brink’s

The Brink’s Co. engages in providing cash management services, digital retail solutions, and ATM managed services. It operates through the following geographical segments: North America, Latin America, Europe, and Rest of World. The North America segment operates in the U.S. and Canada. The Latin America segment refers to the operations in Latin American countries. The Europe segment relates to operations in European countries. The Rest of World segment focuses on the operations in the Middle East, Africa, and Asia. The company was founded by Perry Brink and Fidelia Brink on May 5, 1859 and is headquartered in Richmond, VA.

About Professional Diversity Network

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. It operates through three segments: Professional Diversity Network (PDN Network), National Association of Professional Women (NAPW Network), and RemoteMore USA (RemoteMore). The company offers online professional job seeking communities that offers recruitment services, such as single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing, and research and outreach services to various cultural groups and employers. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its websites; and contracted software development services. In addition, the company operates a women-only professional networking organization; and offers companies with talented engineers to provide solutions to their software needs. Professional Diversity Network, Inc. was incorporated in 2003 and is headquartered in Chicago, Illinois.