JC Decaux (OTCMKTS:JCDXF) & TechTarget (NASDAQ:TTGT) Head-To-Head Contrast

JC Decaux (OTCMKTS:JCDXF) and TechTarget (NASDAQ:TTGT) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, earnings, risk and analyst recommendations.

Institutional & Insider Ownership

93.5% of TechTarget shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations and price targets for JC Decaux and TechTarget, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JC Decaux	0	3	0	1	2.50
TechTarget	1	1	4	0	2.50

TechTarget has a consensus target price of $19.3333, suggesting a potential upside of 203.03%. Given TechTarget’s higher possible upside, analysts clearly believe TechTarget is more favorable than JC Decaux.

Profitability

This table compares JC Decaux and TechTarget’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
JC Decaux	N/A	N/A	N/A
TechTarget	-188.03%	-31.98%	-19.07%

Earnings & Valuation

This table compares JC Decaux and TechTarget”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JC Decaux	$3.93 billion	0.94	$280.16 million	N/A	N/A
TechTarget	$284.90 million	1.60	-$116.86 million	($0.42)	-15.19

JC Decaux has higher revenue and earnings than TechTarget.

Risk and Volatility

JC Decaux has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, TechTarget has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500.

About JC Decaux

JCDecaux SE operates as an outdoor advertising company worldwide. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment provides advertising services in shopping malls; rents street furniture; and sells and rents equipment, such as automatic public toilets, bikes, etc., as well as provides cleaning, maintenance, and other services. The Transport segment provides advertising services in public transport systems, such as airports, metros, buses, trams, and trains. The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; neon-light billboards; and advertising wall wraps. The company was founded in 1964 and is based in Neuilly-sur-Seine, France. JCDecaux SE is a subsidiary of JCDecaux Holding SAS.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.