comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Research analysts at StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research note issued on Sunday. The firm set a “hold” rating on the stock.

comScore Stock Performance

Shares of NASDAQ:SCOR opened at $7.24 on Friday. comScore has a 52-week low of $4.89 and a 52-week high of $16.41. The company has a market capitalization of $35.57 million, a P/E ratio of -0.33 and a beta of 1.21. The company has a 50-day simple moving average of $6.69 and a 200 day simple moving average of $6.69.

comScore (NASDAQ:SCOR) last issued its earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.36 by ($0.63). comScore had a negative net margin of 25.77% and a negative return on equity of 243.87%. The firm had revenue of $94.94 million during the quarter, compared to analyst estimates of $91.66 million. During the same quarter last year, the business posted $1.03 earnings per share. As a group, equities analysts forecast that comScore will post -2.49 earnings per share for the current year.

Institutional Investors Weigh In On comScore

Several hedge funds have recently bought and sold shares of the company. Squarepoint Ops LLC acquired a new stake in comScore in the 4th quarter valued at about $99,000. Renaissance Technologies LLC lifted its position in comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after acquiring an additional 4,115 shares during the last quarter. Clune & Associates LTD. acquired a new stake in comScore during the fourth quarter worth approximately $740,000. Finally, Heron Bay Capital Management acquired a new stake in comScore during the fourth quarter worth approximately $160,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.