comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research note published on Saturday morning. The firm issued a hold rating on the stock.

comScore Price Performance

NASDAQ:SCOR opened at $6.00 on Friday. comScore has a 12-month low of $4.89 and a 12-month high of $16.53. The firm has a market capitalization of $29.48 million, a P/E ratio of -0.28 and a beta of 1.21. The business has a 50 day simple moving average of $6.66 and a 200 day simple moving average of $6.71.

comScore (NASDAQ:SCOR) last released its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.36 by ($0.63). comScore had a negative net margin of 25.77% and a negative return on equity of 243.87%. The company had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. During the same quarter in the prior year, the firm earned $1.03 EPS. Research analysts anticipate that comScore will post -2.49 EPS for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. Squarepoint Ops LLC acquired a new position in comScore during the 4th quarter worth $99,000. Heron Bay Capital Management acquired a new position in comScore during the 4th quarter worth $160,000. Renaissance Technologies LLC boosted its position in comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after acquiring an additional 4,115 shares during the period. Finally, Clune & Associates LTD. bought a new stake in shares of comScore in the 4th quarter worth $740,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.