Harley-Davidson (NYSE:HOG) Price Target Lowered to $28.00 at UBS Group

Harley-Davidson (NYSE:HOG) had its price objective lowered by research analysts at UBS Group from $35.00 to $28.00 in a research report issued on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the stock. UBS Group’s price target would suggest a potential upside of 5.80% from the company’s previous close.

Several other research analysts have also commented on HOG. Citigroup dropped their price objective on shares of Harley-Davidson from $31.00 to $29.00 and set a “neutral” rating for the company in a research note on Thursday, February 6th. Robert W. Baird dropped their price objective on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating for the company in a research note on Tuesday, December 31st. Bank of America dropped their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating for the company in a research note on Thursday, January 30th. DA Davidson dropped their price objective on shares of Harley-Davidson from $39.00 to $31.00 and set a “buy” rating for the company in a research note on Tuesday, February 4th. Finally, Morgan Stanley dropped their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an “equal weight” rating for the company in a research note on Thursday, February 6th. Six equities research analysts have rated the stock with a hold rating and three have issued a buy rating to the company. According to MarketBeat, the stock has an average rating of “Hold” and a consensus price target of $33.57.

Harley-Davidson Trading Down 1.8 %

HOG stock opened at $26.47 on Thursday. The firm has a fifty day moving average price of $28.49 and a 200 day moving average price of $32.83. Harley-Davidson has a fifty-two week low of $25.25 and a fifty-two week high of $44.16. The company has a debt-to-equity ratio of 1.41, a quick ratio of 1.19 and a current ratio of 1.40. The firm has a market cap of $3.37 billion, a PE ratio of 7.95, a price-to-earnings-growth ratio of 0.37 and a beta of 1.46.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same quarter in the previous year, the business earned $0.18 earnings per share. Sell-side analysts anticipate that Harley-Davidson will post 3.44 earnings per share for the current fiscal year.

Insider Activity at Harley-Davidson

In related news, insider Luke Christopher Mansfield sold 3,400 shares of Harley-Davidson stock in a transaction dated Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the completion of the sale, the insider now directly owns 23,555 shares in the company, valued at $611,487.80. The trade was a 12.61 % decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. 0.87% of the stock is currently owned by corporate insiders.

Institutional Trading of Harley-Davidson

Institutional investors and hedge funds have recently made changes to their positions in the company. Venturi Wealth Management LLC raised its holdings in shares of Harley-Davidson by 172.0% in the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company’s stock valued at $26,000 after acquiring an additional 554 shares in the last quarter. Prospera Private Wealth LLC purchased a new stake in shares of Harley-Davidson during the third quarter worth about $35,000. Ashton Thomas Securities LLC purchased a new stake in shares of Harley-Davidson during the third quarter worth about $38,000. Bessemer Group Inc. grew its stake in shares of Harley-Davidson by 237.9% during the fourth quarter. Bessemer Group Inc. now owns 1,301 shares of the company’s stock worth $39,000 after acquiring an additional 916 shares during the last quarter. Finally, Mirae Asset Global Investments Co. Ltd. purchased a new stake in shares of Harley-Davidson during the fourth quarter worth about $42,000. 85.10% of the stock is currently owned by institutional investors.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.