Head-To-Head Analysis: Phoenix Footwear Group (OTCMKTS:PXFG) vs. Adidas (OTCMKTS:ADDYY)

Phoenix Footwear Group (OTCMKTS:PXFG) and Adidas (OTCMKTS:ADDYY) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, earnings, dividends and risk.

Analyst Recommendations

This is a summary of current ratings and price targets for Phoenix Footwear Group and Adidas, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Phoenix Footwear Group	0	0	0	0	0.00
Adidas	0	3	4	3	3.00

Volatility & Risk

Phoenix Footwear Group has a beta of 0.48, indicating that its share price is 52% less volatile than the S&P 500. Comparatively, Adidas has a beta of 1.19, indicating that its share price is 19% more volatile than the S&P 500.

Profitability

This table compares Phoenix Footwear Group and Adidas’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Phoenix Footwear Group	-14.91%	N/A	N/A
Adidas	4.20%	17.85%	5.10%

Valuation & Earnings

This table compares Phoenix Footwear Group and Adidas”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Phoenix Footwear Group	$17.97 million	0.01	-$2.68 million	($0.18)	-0.06
Adidas	$25.63 billion	1.70	$826.72 million	$3.07	39.72

Adidas has higher revenue and earnings than Phoenix Footwear Group. Phoenix Footwear Group is trading at a lower price-to-earnings ratio than Adidas, indicating that it is currently the more affordable of the two stocks.

Summary

Adidas beats Phoenix Footwear Group on 12 of the 12 factors compared between the two stocks.

About Phoenix Footwear Group

Phoenix Footwear Group, Inc. designs, develops, markets, and sells women’s footwear primarily in the United States. The company offers its products under the Trotters and SoftWalk brand names. It distributes its products through department stores, specialty and independent retail stores, mail order catalogues, and Internet retailers, as well as directly to consumers through SoftWalkshoes.com and trotters.com Websites. Phoenix Footwear Group, Inc. was founded in 1882 and is headquartered in Carlsbad, California.

About Adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.