Analyzing Sentient Brands (OTC:SNBH) and Honest (NASDAQ:HNST)

Sentient Brands (OTC:SNBH) and Honest (NASDAQ:HNST) are both consumer defensive companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, profitability, valuation, dividends and earnings.

Institutional & Insider Ownership

45.5% of Honest shares are owned by institutional investors. 14.6% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Sentient Brands and Honest’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sentient Brands	N/A	N/A	N/A	N/A	N/A
Honest	$344.36 million	0.86	-$39.24 million	($0.42)	-7.26

Sentient Brands has higher earnings, but lower revenue than Honest.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Sentient Brands and Honest, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sentient Brands	0	0	0	0	N/A
Honest	0	3	2	0	2.40

Honest has a consensus target price of $4.55, suggesting a potential upside of 49.18%. Given Honest’s higher possible upside, analysts plainly believe Honest is more favorable than Sentient Brands.

Profitability

This table compares Sentient Brands and Honest’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sentient Brands	N/A	N/A	N/A
Honest	-11.39%	-30.36%	-18.86%

Summary

Honest beats Sentient Brands on 5 of the 8 factors compared between the two stocks.

About Sentient Brands

Sentient Brands Holdings Inc., a product development and brand management company, focuses on building innovative brands in the luxury and premium market space. It offers CBD luxury skin care and lifestyle products, such as purifying exfoliator, replenishing facial oil, ultra-nourishing face cream, and revitalizing eye cream under the Oeuvre brand through direct-to consumer online e-commerce platform, as well as wholesale partners. The company was formerly known as Intelligent Buying, Inc. and changed its name to Sentient Brands Holdings Inc. in March 2021. Sentient Brands Holdings Inc. was founded in 2002 and is based in New York, New York.

About Honest

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.