Monarch America (OTCMKTS:BTFL) vs. Equifax (NYSE:EFX) Critical Comparison

Equifax (NYSE:EFX) and Monarch America (OTCMKTS:BTFL) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations and dividends.

Analyst Recommendations

This is a summary of current ratings for Equifax and Monarch America, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Equifax	0	6	12	1	2.74
Monarch America	0	0	0	0	0.00

Equifax currently has a consensus target price of $294.94, suggesting a potential upside of 12.65%. Given Equifax’s stronger consensus rating and higher possible upside, equities analysts plainly believe Equifax is more favorable than Monarch America.

Profitability

This table compares Equifax and Monarch America’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Equifax	10.68%	18.81%	7.60%
Monarch America	N/A	N/A	N/A

Institutional & Insider Ownership

96.2% of Equifax shares are held by institutional investors. 1.4% of Equifax shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Equifax and Monarch America”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Equifax	$5.68 billion	5.72	$604.10 million	$4.89	53.54
Monarch America	N/A	N/A	N/A	N/A	N/A

Equifax has higher revenue and earnings than Monarch America.

Summary

Equifax beats Monarch America on 10 of the 10 factors compared between the two stocks.

About Equifax

Equifax Inc. operates as a data, analytics, and technology company. The company operates through three segments: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment offers services that enables customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure, and sanctions of people in the United States; and employer customers with services that assist them in complying with and automating payroll-related and human resource management processes throughout the entire cycle of the employment relationship. The USIS segment provides consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting services; mortgage services; financial marketing services; identity management services; and credit monitoring products. The International segment offers information service products, which include consumer and commercial services, such as credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as offers information, technology, and other services to support debt collections and recovery management. The company serves customers in financial services, mortgage, retail, telecommunications, utilities, automotive, brokerage, healthcare, and insurance industries, as well as government agencies. It operates in Argentina, Australia, Brazil, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, India, Ireland, Mexico, New Zealand, Paraguay, Peru, Portugal, Spain, the United Kingdom, Uruguay, and the United States. The company was founded in 1899 and is headquartered in Atlanta, Georgia.

About Monarch America

Monarch America, Inc., through its The Big Tomato, Inc. subsidiary, sells and distributes hydroponic lights and equipment to the indoor gardeners and commercial growers in Denver, Colorado and the surrounding communities. It offers grow lights and boxes, hydroponic systems, ballasts, bulbs, nutrients and additives, and other hydroponic and gardening items. The company also provides turnkey solutions, as well as management and consulting services to the legal and regulated marijuana industry. It serves customers through its online store; and a retail storefront and warehouse/commercial distribution center in Aurora, Colorado. The company was founded in 2001 and is based in Westminster, Colorado.