DouYu International (NASDAQ:DOYU – Get Free Report) and Bally’s (NYSE:BALY – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, profitability, institutional ownership and dividends.
Insider & Institutional Ownership
17.9% of DouYu International shares are held by institutional investors. Comparatively, 70.4% of Bally’s shares are held by institutional investors. 17.3% of DouYu International shares are held by insiders. Comparatively, 74.9% of Bally’s shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Earnings & Valuation
This table compares DouYu International and Bally’s”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| DouYu International | $585.10 million | 0.38 | -$42.03 million | ($1.30) | -5.69 |
| Bally’s | $2.45 billion | 0.22 | -$567.75 million | ($11.71) | -0.95 |
DouYu International has higher earnings, but lower revenue than Bally’s. DouYu International is trading at a lower price-to-earnings ratio than Bally’s, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and price targets for DouYu International and Bally’s, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| DouYu International | 0 | 3 | 0 | 0 | 2.00 |
| Bally’s | 0 | 7 | 1 | 0 | 2.13 |
DouYu International presently has a consensus price target of $7.00, indicating a potential downside of 5.33%. Bally’s has a consensus price target of $16.96, indicating a potential upside of 51.82%. Given Bally’s’ stronger consensus rating and higher possible upside, analysts clearly believe Bally’s is more favorable than DouYu International.
Profitability
This table compares DouYu International and Bally’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| DouYu International | -6.85% | -4.12% | -3.18% |
| Bally’s | -16.95% | -34.11% | -1.90% |
Risk and Volatility
DouYu International has a beta of 0.7, suggesting that its share price is 30% less volatile than the S&P 500. Comparatively, Bally’s has a beta of 1.82, suggesting that its share price is 82% more volatile than the S&P 500.
Summary
Bally’s beats DouYu International on 9 of the 14 factors compared between the two stocks.
About DouYu International
DouYu International Holdings Limited, together with its subsidiaries, operates a platform on PC and mobile apps that provides interactive games and entertainment live streaming services in the People’s Republic of China. Its platform connects game developers and publishers, professional eSports teams or players and eSports tournament organizers, advertisers, and viewers. The company also sponsors professional players and teams, as well as organizes eSports tournaments. In addition, it streams other content to include a spectrum of live streaming entertainment options, such as talent shows, music, outdoor, and travel. Further, the company records and offers video clips to allow users to watch replays of selective live streaming content; and graphics that include game guides, tutorials, news, and other types of content. DouYu International Holdings Limited was founded in 2014 and is headquartered in Wuhan, the People’s Republic of China.
About Bally’s
Bally’s Corp. is a global casino-entertainment company with a portfolio of casinos and resorts and online gaming businesses. It operates through the following segments: Casinos & Resorts, International Interactive, and North America Interactive. The Casinos & Resorts segment consists of the company’s casino and resort properties, a horse racetrack, and a golf course. The International Interactive segment includes the European and Asian operations of Gamesys, a business-to-consumer iCasino operator. The North America Interactive segment covers a portfolio of sports betting, iGaming, and free-to-play gaming brands such as Bally’s Interactive, SportCaller, and Live at the Bike, and the North American operations of Gamesys. The company was founded on March 1, 2004 and is headquartered in Providence, RI.
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