Analyzing Baosheng Media Group (NASDAQ:BAOS) & Pursuit Attractions & Hospitality (NYSE:PRSU)

Baosheng Media Group (NASDAQ:BAOS) and Pursuit Attractions & Hospitality (NYSE:PRSU) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Analyst Recommendations

This is a summary of current recommendations and price targets for Baosheng Media Group and Pursuit Attractions & Hospitality, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baosheng Media Group	0	0	0	0	0.00
Pursuit Attractions & Hospitality	0	0	1	0	3.00

Pursuit Attractions & Hospitality has a consensus price target of $50.00, indicating a potential upside of 25.85%. Given Pursuit Attractions & Hospitality’s stronger consensus rating and higher probable upside, analysts plainly believe Pursuit Attractions & Hospitality is more favorable than Baosheng Media Group.

Insider & Institutional Ownership

6.3% of Baosheng Media Group shares are held by institutional investors. Comparatively, 89.9% of Pursuit Attractions & Hospitality shares are held by institutional investors. 22.6% of Baosheng Media Group shares are held by insiders. Comparatively, 4.1% of Pursuit Attractions & Hospitality shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk & Volatility

Baosheng Media Group has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Pursuit Attractions & Hospitality has a beta of 2.05, suggesting that its share price is 105% more volatile than the S&P 500.

Earnings and Valuation

This table compares Baosheng Media Group and Pursuit Attractions & Hospitality”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baosheng Media Group	$859,226.00	4.61	-$1.85 million	N/A	N/A
Pursuit Attractions & Hospitality	$1.40 billion	0.60	$16.02 million	$0.50	79.46

Pursuit Attractions & Hospitality has higher revenue and earnings than Baosheng Media Group.

Profitability

This table compares Baosheng Media Group and Pursuit Attractions & Hospitality’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baosheng Media Group	N/A	N/A	N/A
Pursuit Attractions & Hospitality	2.68%	47.55%	5.49%

Summary

Pursuit Attractions & Hospitality beats Baosheng Media Group on 10 of the 12 factors compared between the two stocks.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About Pursuit Attractions & Hospitality

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.