Salesforce (NYSE:CRM – Get Free Report) and Duos Technologies Group (OTCMKTS:DUOT – Get Free Report) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, institutional ownership and risk.
Volatility & Risk
Salesforce has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500. Comparatively, Duos Technologies Group has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and price targets for Salesforce and Duos Technologies Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Salesforce | 1 | 6 | 30 | 4 | 2.90 |
| Duos Technologies Group | 0 | 0 | 0 | 0 | 0.00 |
Earnings & Valuation
This table compares Salesforce and Duos Technologies Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Salesforce | $34.86 billion | 8.92 | $4.14 billion | $6.08 | 53.42 |
| Duos Technologies Group | $7.35 million | 6.64 | -$6.86 million | ($1.43) | -4.06 |
Salesforce has higher revenue and earnings than Duos Technologies Group. Duos Technologies Group is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
80.4% of Salesforce shares are owned by institutional investors. Comparatively, 42.6% of Duos Technologies Group shares are owned by institutional investors. 3.2% of Salesforce shares are owned by company insiders. Comparatively, 6.1% of Duos Technologies Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Salesforce and Duos Technologies Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Salesforce | 15.96% | 12.34% | 7.65% |
| Duos Technologies Group | -55.74% | -183.68% | -57.40% |
Summary
Salesforce beats Duos Technologies Group on 14 of the 15 factors compared between the two stocks.
About Salesforce
Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
About Duos Technologies Group
Duos Technologies Group, Inc., through its subsidiary, Duos Technologies, Inc. designs and deploys artificial intelligence driven intelligent technologies systems in the United States. Its technology platforms include Praesidium, an integrated suite of analytics applications, which process and analyze data streams from virtually conventional or specialized sensors, and/or data points; and Centraco, a user interface that includes a physical security information management system. The company offers intelligent technology solutions for critical infrastructure, including Intelligent Rail Inspection Portal, Tunnel and Bridge Security, Virtual Security Shield, Facility Safety and Security, Remote Bridge Operation, Pantograph Inspection System, Vehicle Undercarriage Examiner for security and mechanical inspection, Multi-Layered Enterprise Command and Control Interface, Neural Network Modeling for detection algorithms, Automated Retail Facility Logistics, and Transit Rail Platform Analytics. It also provides engineered solutions. In addition, the company offers proprietary and turnkey systems and applications, such as rip, an intelligent rail inspection portal comprising various modules for automated analysis, detection, and inspection at rail border crossings. Further, it provides IT asset management that includes infrastructure and device audit services for various data centers. The company offers its solutions to various industries, which comprise transportation, healthcare, retail, law enforcement, oil and gas, and utilities sectors, as well as commercial railways. Duos Technologies Group, Inc. was founded in 1990 and is headquartered in Jacksonville, Florida. Duos Technologies Group, Inc. is a subsidiary of Environmental Capital Holdings, Inc.
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