Vapor Group (OTCMKTS:VPOR) versus Philip Morris International (NYSE:PM) Head-To-Head Comparison

Vapor Group (OTCMKTS:VPOR) and Philip Morris International (NYSE:PM) are both consumer defensive companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Profitability

This table compares Vapor Group and Philip Morris International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vapor Group	N/A	N/A	N/A
Philip Morris International	9.03%	-120.86%	16.83%

Institutional and Insider Ownership

78.6% of Philip Morris International shares are held by institutional investors. 0.1% of Philip Morris International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and target prices for Vapor Group and Philip Morris International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vapor Group	0	0	0	0	0.00
Philip Morris International	0	1	12	0	2.92

Philip Morris International has a consensus price target of $184.91, indicating a potential upside of 12.84%. Given Philip Morris International’s stronger consensus rating and higher probable upside, analysts clearly believe Philip Morris International is more favorable than Vapor Group.

Earnings & Valuation

This table compares Vapor Group and Philip Morris International”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vapor Group	N/A	N/A	N/A	$0.00	N/A
Philip Morris International	$89.44 billion	2.85	$7.06 billion	$5.26	31.15

Philip Morris International has higher revenue and earnings than Vapor Group. Vapor Group is trading at a lower price-to-earnings ratio than Philip Morris International, indicating that it is currently the more affordable of the two stocks.

Summary

Philip Morris International beats Vapor Group on 10 of the 11 factors compared between the two stocks.

About Vapor Group

Vapor Group, Inc. develops, manufactures, and markets electronic cigarettes, vaporizers, and naturally flavored e-liquids in the United States. It markets its products under the Vapor Group, Total Vapor, Vapor 123, and The Vapor Products brand names. The company is headquartered in Miami, Florida. Vapor Group, Inc. is a subsidiary of SF Holdings LLC.

About Philip Morris International

Philip Morris International Inc. operates as a tobacco company working to delivers a smoke-free future and evolving portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company's product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products primarily under the IQOS and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness and healthcare products. Philip Morris International Inc. was incorporated in 1987 and is headquartered in Stamford, Connecticut.