The9 (NASDAQ:NCTY) vs. Genius Sports (NYSE:GENI) Head-To-Head Survey

The9 (NASDAQ:NCTY) and Genius Sports (NYSE:GENI) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, institutional ownership and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for The9 and Genius Sports, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The9	0	0	0	0	0.00
Genius Sports	0	1	15	2	3.06

Genius Sports has a consensus price target of $13.6875, indicating a potential upside of 9.29%. Given Genius Sports’ stronger consensus rating and higher possible upside, analysts clearly believe Genius Sports is more favorable than The9.

Insider & Institutional Ownership

0.5% of The9 shares are owned by institutional investors. Comparatively, 81.9% of Genius Sports shares are owned by institutional investors. 30.8% of The9 shares are owned by company insiders. Comparatively, 16.6% of Genius Sports shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares The9 and Genius Sports”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The9	$15.31 million	6.26	-$10.06 million	N/A	N/A
Genius Sports	$510.89 million	5.28	-$63.04 million	($0.31)	-40.40

The9 has higher earnings, but lower revenue than Genius Sports.

Volatility and Risk

The9 has a beta of 1.8, suggesting that its share price is 80% more volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.86, suggesting that its share price is 86% more volatile than the S&P 500.

Profitability

This table compares The9 and Genius Sports’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
The9	N/A	N/A	N/A
Genius Sports	-13.94%	-11.48%	-8.76%

Summary

Genius Sports beats The9 on 7 of the 13 factors compared between the two stocks.

About The9

The9 Limited operates as a cryptocurrency mining business in China, Eastern Europe, Asia, and North America. The company was formerly known as GameNow.net Limited and changed its name to The9 Limited in February 2004. The9 Limited was incorporated in 1999 and is headquartered in Shanghai, the People’s Republic of China.

About Genius Sports

Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.