Head to Head Analysis: PROS (NYSE:PRO) and Celerity Solutions (OTCMKTS:CLTY)

PROS (NYSE:PRO) and Celerity Solutions (OTCMKTS:CLTY) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings and valuation.

Institutional & Insider Ownership

94.3% of PROS shares are held by institutional investors. 4.0% of PROS shares are held by insiders. Comparatively, 32.3% of Celerity Solutions shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares PROS and Celerity Solutions”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PROS	$330.37 million	2.29	-$20.48 million	($0.28)	-56.54
Celerity Solutions	N/A	N/A	N/A	N/A	N/A

Celerity Solutions has lower revenue, but higher earnings than PROS.

Analyst Ratings

This is a breakdown of current ratings for PROS and Celerity Solutions, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PROS	0	3	6	0	2.67
Celerity Solutions	0	0	0	0	0.00

PROS presently has a consensus price target of $27.50, suggesting a potential upside of 73.72%. Given PROS’s stronger consensus rating and higher possible upside, equities analysts plainly believe PROS is more favorable than Celerity Solutions.

Profitability

This table compares PROS and Celerity Solutions’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PROS	-3.81%	N/A	-2.35%
Celerity Solutions	N/A	N/A	N/A

Summary

PROS beats Celerity Solutions on 5 of the 8 factors compared between the two stocks.

About PROS

PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity by automating common sales tasks; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Optimization; PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization for the travel industry; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and their travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers. In addition, the company provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; PROS Dynamic Offers; and PROS Digital Offer Marketing solutions comprising airTRFX, airModules, airWire, and airSEM platforms. Further, it provides software-related services, such as implementation, configuration, consulting, training, maintenance, and support services. The company markets and sells its solutions to customers in various industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and consumables, beverages, healthcare, insurance, technology, and travel through its direct sales force, partners, resellers, and systems integrators. PROS Holdings, Inc. was incorporated in 1985 and is headquartered in Houston, Texas.

About Celerity Solutions

Celerity Solutions, Inc. provides enterprise applications solutions. The company offers its applications in various areas, such as finance, human capital management, manufacturing, mergers and acquisitions, sales operations efficiency, supply chain, utilities, and Web retail. Celerity Solutions, Inc. was incorporated in 1982 and is based in Redwood City, California.