Baldwin Insurance Group (NASDAQ:BWIN) vs. Citizens (NYSE:CIA) Critical Survey

Citizens (NYSE:CIA) and Baldwin Insurance Group (NASDAQ:BWIN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, profitability and valuation.

Profitability

This table compares Citizens and Baldwin Insurance Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Citizens	3.60%	5.50%	0.67%
Baldwin Insurance Group	-2.26%	12.57%	3.64%

Analyst Recommendations

This is a summary of recent ratings and price targets for Citizens and Baldwin Insurance Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	0	0	0	1	4.00
Baldwin Insurance Group	1	2	4	0	2.43

Baldwin Insurance Group has a consensus price target of $45.17, indicating a potential upside of 22.77%. Given Baldwin Insurance Group’s higher possible upside, analysts plainly believe Baldwin Insurance Group is more favorable than Citizens.

Volatility & Risk

Citizens has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500. Comparatively, Baldwin Insurance Group has a beta of 1.64, meaning that its share price is 64% more volatile than the S&P 500.

Valuation and Earnings

This table compares Citizens and Baldwin Insurance Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$245.00 million	0.81	$14.91 million	$0.17	23.41
Baldwin Insurance Group	$1.39 billion	3.14	-$24.52 million	($0.52)	-70.75

Citizens has higher earnings, but lower revenue than Baldwin Insurance Group. Baldwin Insurance Group is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

13.7% of Citizens shares are owned by institutional investors. Comparatively, 77.5% of Baldwin Insurance Group shares are owned by institutional investors. 1.6% of Citizens shares are owned by insiders. Comparatively, 18.5% of Baldwin Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Baldwin Insurance Group beats Citizens on 9 of the 15 factors compared between the two stocks.

About Citizens

Citizens, Inc. provides life insurance products in the United States and internationally. The company operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment issues ordinary whole life insurance and endowment policies in the United States dollar-denominated amounts to non-U.S. residents in through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and property insurance policies to middle-and lower-income households, as well as whole life products in Louisiana, Mississippi, and Arkansas. This segment provides its products and services through funeral homes and independent agents. The company provides accident and health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.

About Baldwin Insurance Group

The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.