OptimizeRx (NASDAQ:OPRX) and NextMart (OTCMKTS:NXMR) Critical Contrast

NextMart (OTCMKTS:NXMR) and OptimizeRx (NASDAQ:OPRX) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, analyst recommendations, valuation, risk and institutional ownership.

Analyst Ratings

This is a breakdown of current recommendations and price targets for NextMart and OptimizeRx, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NextMart	0	0	0	0	0.00
OptimizeRx	0	3	6	0	2.67

OptimizeRx has a consensus target price of $9.06, indicating a potential upside of 56.79%. Given OptimizeRx’s stronger consensus rating and higher possible upside, analysts plainly believe OptimizeRx is more favorable than NextMart.

Risk and Volatility

NextMart has a beta of -0.78, suggesting that its share price is 178% less volatile than the S&P 500. Comparatively, OptimizeRx has a beta of 1.38, suggesting that its share price is 38% more volatile than the S&P 500.

Earnings & Valuation

This table compares NextMart and OptimizeRx”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NextMart	N/A	N/A	N/A	N/A	N/A
OptimizeRx	$71.52 million	1.49	-$17.57 million	($1.33)	-4.35

NextMart has higher earnings, but lower revenue than OptimizeRx.

Profitability

This table compares NextMart and OptimizeRx’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
NextMart	N/A	N/A	N/A
OptimizeRx	-27.41%	-4.92%	-3.41%

Institutional & Insider Ownership

76.5% of OptimizeRx shares are owned by institutional investors. 56.4% of NextMart shares are owned by company insiders. Comparatively, 6.1% of OptimizeRx shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

OptimizeRx beats NextMart on 6 of the 10 factors compared between the two stocks.

About NextMart

NextMart, Inc. does not have significant operations. Previously, it was involved in the art event and art media direct marketing; art-themed products design and marketing; and art themed real estate development businesses. The company was incorporated in 1972 and is based in Scottsdale, Arizona.

About OptimizeRx

OptimizeRx Corporation, a digital health technology company, enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers various tech-enabled marketing solutions through its Artificial Intelligence-generated Dynamic Audience and Activation Platform, which enables customers to execute traditional marketing campaigns on its proprietary digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events. The company was founded in 2006 and is based in Waltham, Massachusetts.