Baozun Inc. (NASDAQ:BZUN) Short Interest Up 34.5% in January

Baozun Inc. (NASDAQ:BZUN) was the recipient of a significant growth in short interest during the month of January. As of January 15th, there was short interest totalling 878,200 shares, a growth of 34.5% from the December 31st total of 652,900 shares. Based on an average daily volume of 655,000 shares, the short-interest ratio is currently 1.3 days. Approximately 1.6% of the company’s stock are short sold.

Analysts Set New Price Targets

A number of equities analysts have issued reports on BZUN shares. Citigroup upped their target price on Baozun from $3.90 to $4.20 and gave the company a “buy” rating in a research report on Tuesday, November 26th. StockNews.com lowered shares of Baozun from a “buy” rating to a “hold” rating in a research report on Wednesday.

Institutional Trading of Baozun

Several large investors have recently added to or reduced their stakes in the company. QRG Capital Management Inc. purchased a new position in shares of Baozun during the third quarter valued at $50,000. Wolverine Trading LLC raised its position in Baozun by 42.5% during the third quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock valued at $52,000 after acquiring an additional 4,545 shares in the last quarter. SG Americas Securities LLC acquired a new stake in Baozun in the third quarter valued at approximately $69,000. Marshall Wace LLP bought a new stake in Baozun in the second quarter worth approximately $55,000. Finally, Quadrature Capital Ltd acquired a new position in shares of Baozun during the 3rd quarter worth $148,000. 47.29% of the stock is owned by institutional investors and hedge funds.

Baozun Price Performance

Shares of Baozun stock traded up $0.06 on Thursday, hitting $3.12. The company had a trading volume of 18,856 shares, compared to its average volume of 353,866. The business has a 50-day simple moving average of $2.85 and a 200-day simple moving average of $2.78. The company has a market cap of $191.82 million, a PE ratio of -5.71 and a beta of 0.31. Baozun has a 52 week low of $2.08 and a 52 week high of $4.38.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings data on Thursday, November 21st. The technology company reported ($0.21) earnings per share for the quarter. Baozun had a negative net margin of 2.55% and a negative return on equity of 5.58%.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.