Johnson Outdoors (NASDAQ:JOUT) vs. TruGolf (NASDAQ:TRUG) Head-To-Head Survey

Johnson Outdoors (NASDAQ:JOUT) and TruGolf (NASDAQ:TRUG) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

Profitability

This table compares Johnson Outdoors and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	2.82%	3.47%	2.53%
TruGolf	N/A	N/A	-18.40%

Risk & Volatility

Johnson Outdoors has a beta of 0.75, indicating that its stock price is 25% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.6, indicating that its stock price is 160% less volatile than the S&P 500.

Institutional and Insider Ownership

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 3.2% of TruGolf shares are held by institutional investors. 27.7% of Johnson Outdoors shares are held by company insiders. Comparatively, 37.2% of TruGolf shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Johnson Outdoors and TruGolf’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$663.84 million	0.59	$19.53 million	$1.71	22.12
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A

Johnson Outdoors has higher revenue and earnings than TruGolf.

Analyst Recommendations

This is a summary of current ratings and price targets for Johnson Outdoors and TruGolf, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	0	0	0	0	N/A
TruGolf	0	0	0	0	N/A

Summary

Johnson Outdoors beats TruGolf on 7 of the 8 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.