Applied Digital (NASDAQ:APLD) & Her Imports (OTCMKTS:HHER) Head to Head Survey

Her Imports (OTCMKTS:HHER) and Applied Digital (NASDAQ:APLD) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Earnings & Valuation

This table compares Her Imports and Applied Digital’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Her Imports	N/A	N/A	N/A	N/A	N/A
Applied Digital	$55.39 million	6.71	-$44.65 million	($0.79)	-3.84

Her Imports has higher earnings, but lower revenue than Applied Digital.

Profitability

This table compares Her Imports and Applied Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Her Imports	N/A	N/A	N/A
Applied Digital	-61.84%	-75.46%	-20.50%

Risk and Volatility

Her Imports has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500. Comparatively, Applied Digital has a beta of 4.29, meaning that its stock price is 329% more volatile than the S&P 500.

Institutional & Insider Ownership

65.7% of Applied Digital shares are owned by institutional investors. 1.0% of Her Imports shares are owned by insiders. Comparatively, 23.7% of Applied Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and target prices for Her Imports and Applied Digital, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Her Imports	0	0	0	0	N/A
Applied Digital	0	0	5	0	3.00

Applied Digital has a consensus price target of $9.20, suggesting a potential upside of 203.63%. Given Applied Digital’s higher possible upside, analysts clearly believe Applied Digital is more favorable than Her Imports.

Summary

Applied Digital beats Her Imports on 6 of the 9 factors compared between the two stocks.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

About Applied Digital

Applied Digital Corporation designs, develops, and operates datacenters in North America. Its datacenters provide digital infrastructure solutions to the high-performance computing industry. The company also provides artificial intelligence cloud services, high performance computing datacenter hosting, and crypto datacenter hosting services. The company was formerly known as Applied Blockchain, Inc. and changed its name to Applied Digital Corporation in November 2022. Applied Digital Corporation is based in Dallas, Texas.