Reviewing NU (NYSE:NU) and (OTC:SMURF)

NU (NYSE:NUGet Free Report) and (OTC:SMURFGet Free Report) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

Valuation and Earnings

This table compares NU and’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
NU $8.03 billion 6.76 $1.03 billion $0.21 55.03 $740,000.00 16.35 -$10.14 million -0.01 -10.00

NU has higher revenue and earnings than is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks.


This table compares NU and’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
NU 12.84% 20.02% 3.26% -454.36% -40.05% -36.93%

Institutional & Insider Ownership

80.9% of NU shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for NU and, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NU 0 2 6 0 2.75 0 1 0 0 2.00

NU currently has a consensus target price of $10.00, indicating a potential downside of 13.46%. Given NU’s stronger consensus rating and higher probable upside, analysts clearly believe NU is more favorable than


NU beats on 11 of the 12 factors compared between the two stocks.

About NU

(Get Free Report)

Nu Holdings Ltd. provides digital banking platform and digital financial services in Brazil, Mexico, Colombia, and internationally. It offers Nu credit and debit cards; Ultraviolet credit and debit cards; and mobile payment solutions for NuAccount customers to make and receive transfers, pay bills, and make everyday purchases through their mobile phones. The company provides savings solutions, such as Nu Personal Accounts, a digital account solution that supports all personal finance activities, from daily purchases and money transfers to savings; and Nu business accounts designed specifically for entrepreneur customers and their businesses. In addition, it offers NuCrypto, a solution for buying and selling cryptocurrencies through the Nu app; NuInvest, an investment product that provides equity, fixed-income, options, and ETF products, as well as multimarket funds with curated asset allocations based on the customer's risk profile and financial position; personal unsecured loans; in-app buy now pay later' solution for Nu card customers to pay credit and debit purchases, and banking payment slips over time in up to twelve installments; and NuInsurance protecting solutions to help its customers secure life insurance and funeral benefits. The company was founded in 2013 and is headquartered in Sao Paulo, Brazil.


(Get Free Report) Corp. provides blockchain verification services through proof-of-stake technology. The company's technology secures blockchain networks through proof-of-stake technology to support the growth of decentralized finance applications. It also provides web3 technology services for metaverses, non-fungible tokens, and ecomm3, as well as consulting services; and builds web3 games. Corp. is based in Toronto, Canada.

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