Analyzing Scott’s Liquid Gold (OTCMKTS:SLGD) & Estée Lauder Companies (NYSE:EL)

Scott’s Liquid Gold (OTCMKTS:SLGDGet Free Report) and Estée Lauder Companies (NYSE:ELGet Free Report) are both consumer defensive companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership and analyst recommendations.

Analyst Ratings

This is a summary of recent ratings and price targets for Scott’s Liquid Gold and Estée Lauder Companies, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scott’s Liquid Gold 0 0 0 0 N/A
Estée Lauder Companies 0 15 9 1 2.44

Estée Lauder Companies has a consensus price target of $168.00, indicating a potential upside of 21.68%. Given Estée Lauder Companies’ higher possible upside, analysts plainly believe Estée Lauder Companies is more favorable than Scott’s Liquid Gold.

Institutional & Insider Ownership

4.9% of Scott’s Liquid Gold shares are owned by institutional investors. Comparatively, 55.2% of Estée Lauder Companies shares are owned by institutional investors. 1.5% of Scott’s Liquid Gold shares are owned by insiders. Comparatively, 12.8% of Estée Lauder Companies shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Scott’s Liquid Gold and Estée Lauder Companies’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Scott’s Liquid Gold N/A N/A N/A $0.13 7.55
Estée Lauder Companies $15.91 billion 3.11 $1.01 billion $1.30 106.21

Estée Lauder Companies has higher revenue and earnings than Scott’s Liquid Gold. Scott’s Liquid Gold is trading at a lower price-to-earnings ratio than Estée Lauder Companies, indicating that it is currently the more affordable of the two stocks.


This table compares Scott’s Liquid Gold and Estée Lauder Companies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Scott’s Liquid Gold N/A N/A N/A
Estée Lauder Companies 3.08% 9.78% 2.39%


Estée Lauder Companies beats Scott’s Liquid Gold on 11 of the 11 factors compared between the two stocks.

About Scott’s Liquid Gold

(Get Free Report)

Scott's Liquid Gold-Inc. develops, markets, and sells household, and health and beauty care products in the United States. It operates in two segments, Household Products, and Health and Beauty Care Products. The Household Products segment offers wood care and floor restore products under the Scott's Liquid Gold name; stain and odor removing products under the Kids N Pets and Messy Pet brand name for children and pets; and laundry care products under the Biz brand name. The Health and Beauty Care Products segment provides skin care products under the Alpha brand; and hair care products under the Prell and Denorex brands. It sells its products through sales force and independent distributors to mass merchandisers, drugstores, supermarkets, hardware stores, e-commerce retailers, and other retail outlets, as well as to wholesale distributors. Scott's Liquid Gold-Inc. was founded in 1951 and is headquartered in Greenwood Village, Colorado.

About Estée Lauder Companies

(Get Free Report)

The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, serums, cleansers, toners, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as lipsticks, lip glosses, mascaras, foundations, eyeshadows, nail polishes, and powders, as well as compacts, brushes, and other makeup tools. The company also provides fragrance products in various forms comprising eau de parfum sprays and colognes, as well as lotions, powders, creams, candles, and soaps; and hair care products that include shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. It offers its products under the Estée Lauder, Clinique, Origins, M·A·C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, TOM FORD, Too Faced, Dr.Jart+, and The Ordinary brands. The company sells its products through department stores, specialty-multi retailers, upscale perfumeries and pharmacies, and salons and spas; freestanding stores; its own and authorized retailer websites; third-party online malls; stores in airports; and duty-free locations. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.

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