Better Choice (NASDAQ:BTTR) versus LQR House (NASDAQ:LQR) Critical Survey

LQR House (NASDAQ:LQRGet Free Report) and Better Choice (NASDAQ:BTTRGet Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.

Institutional and Insider Ownership

21.7% of Better Choice shares are owned by institutional investors. 1.0% of LQR House shares are owned by insiders. Comparatively, 31.1% of Better Choice shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares LQR House and Better Choice’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LQR House $600,000.00 18.98 -$1.84 million N/A N/A
Better Choice $54.66 million 0.12 -$39.32 million ($1.09) -0.19

LQR House has higher earnings, but lower revenue than Better Choice.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for LQR House and Better Choice, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LQR House 0 0 1 0 3.00
Better Choice 0 0 0 0 N/A


This table compares LQR House and Better Choice’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LQR House N/A N/A N/A
Better Choice -76.93% -77.04% -40.86%


LQR House beats Better Choice on 6 of the 9 factors compared between the two stocks.

About LQR House

(Get Free Report)

LQR House Inc. provides digital marketing and brand development services for the alcoholic beverage business in the United States. Its primary business includes the development of limited batch spirit brands and marketing internal and external brands through an exclusive agreement with an e-commerce portal. The company serves individual consumers, wholesalers, and third-party alcohol brands. LQR House Inc. was incorporated in 2021 and is based in Miami Beach, Florida.

About Better Choice

(Get Free Report)

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company sells its products under Halo Holistic and Halo Elevate brands. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

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