Head-To-Head Analysis: Alphabet (NASDAQ:GOOGL) & Bumble (NASDAQ:BMBL)

Alphabet (NASDAQ:GOOGLGet Rating) and Bumble (NASDAQ:BMBLGet Rating) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Earnings & Valuation

This table compares Alphabet and Bumble’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Alphabet $257.64 billion 5.22 $76.03 billion $5.38 19.18
Bumble $765.66 million 3.98 $317.78 million ($0.04) -587.85

Alphabet has higher revenue and earnings than Bumble. Bumble is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

1.9% of Alphabet shares are owned by institutional investors. 11.4% of Alphabet shares are owned by company insiders. Comparatively, 8.2% of Bumble shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Risk & Volatility

Alphabet has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Bumble has a beta of 1.94, indicating that its stock price is 94% more volatile than the S&P 500.


This table compares Alphabet and Bumble’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Alphabet 25.89% 28.65% 20.30%
Bumble -0.59% -0.33% -0.22%

Analyst Ratings

This is a breakdown of current ratings and target prices for Alphabet and Bumble, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet 0 4 33 1 2.92
Bumble 0 6 10 0 2.63

Alphabet presently has a consensus price target of $146.87, indicating a potential upside of 42.49%. Bumble has a consensus price target of $35.80, indicating a potential upside of 52.21%. Given Bumble’s higher possible upside, analysts plainly believe Bumble is more favorable than Alphabet.


Alphabet beats Bumble on 13 of the 15 factors compared between the two stocks.

About Alphabet

(Get Rating)

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

About Bumble

(Get Rating)

Bumble Inc. provides online dating and social networking platforms in North America, Europe, internationally. It owns and operates websites and applications that offers subscription and in-app purchases dating products. The company operates two apps, Bumble and Badoo with approximately 40 million users on monthly basis, as well as Fruitz, an online dating app. Bumble Inc. was founded in 2014 in and is headquartered in Austin, Texas.

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