Critical Analysis: Rooshine (OTCMKTS:RSAU) vs. HeadHunter Group (NASDAQ:HHR)

Rooshine (OTCMKTS:RSAUGet Rating) and HeadHunter Group (NASDAQ:HHRGet Rating) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, valuation, dividends, earnings and profitability.

Analyst Recommendations

This is a summary of recent ratings and target prices for Rooshine and HeadHunter Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rooshine 0 0 0 0 N/A
HeadHunter Group 0 0 4 0 3.00

HeadHunter Group has a consensus target price of $70.50, suggesting a potential upside of 369.06%. Given HeadHunter Group’s higher possible upside, analysts clearly believe HeadHunter Group is more favorable than Rooshine.

Risk and Volatility

Rooshine has a beta of -1.16, suggesting that its stock price is 216% less volatile than the S&P 500. Comparatively, HeadHunter Group has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500.

Valuation & Earnings

This table compares Rooshine and HeadHunter Group’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Rooshine N/A N/A N/A N/A N/A
HeadHunter Group $214.93 million 3.54 $73.31 million $0.85 17.68

HeadHunter Group has higher revenue and earnings than Rooshine.

Insider and Institutional Ownership

32.7% of HeadHunter Group shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


This table compares Rooshine and HeadHunter Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rooshine N/A N/A N/A
HeadHunter Group 17.28% 135.43% 28.49%


HeadHunter Group beats Rooshine on 8 of the 8 factors compared between the two stocks.

About Rooshine

(Get Rating)

Choose Rain, Inc. collects, purifies, and filters rainwater into bottled drinking water. It serves its water to art shows, business meetings, college reunions, conventions, family reunions, festivals, golf tournaments, high school reunions, parades, parties/weddings, and sporting events. The company offers products through stores, small boutique locations, and its online store. The company is based in Ormond Beach, Florida.

About HeadHunter Group

(Get Rating)

HeadHunter Group PLC, together with its subsidiaries, operates an online recruitment platform in Russia, Kazakhstan, Belarus, and internationally. The company offers employers and recruiters paid access to its curriculum vitae database and job postings platform; and job seekers and employers with value-added services. It provides its services for businesses that are looking for job seekers to fill vacancies inside their organizations. The company was formerly known as Zemenik Trading Limited and changed its name to HeadHunter Group PLC in March 2018. The company was founded in 2000 and is headquartered in Moscow, Russia.

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