Head to Head Review: Yatsen (YSG) vs. The Competition

Yatsen (NYSE:YSGGet Rating) is one of 26 public companies in the “Toilet preparations” industry, but how does it compare to its competitors? We will compare Yatsen to similar businesses based on the strength of its valuation, analyst recommendations, earnings, dividends, profitability, risk and institutional ownership.

Analyst Recommendations

This is a summary of current recommendations for Yatsen and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen 0 0 0 0 N/A
Yatsen Competitors 122 940 977 23 2.44

As a group, “Toilet preparations” companies have a potential upside of 24.13%. Given Yatsen’s competitors higher possible upside, analysts plainly believe Yatsen has less favorable growth aspects than its competitors.


This table compares Yatsen and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yatsen -29.53% -22.75% -18.15%
Yatsen Competitors -6.29% 36.98% 6.50%

Earnings and Valuation

This table compares Yatsen and its competitors gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Yatsen $916.42 million -$241.77 million -3.47
Yatsen Competitors $4.06 billion $334.00 million 38.86

Yatsen’s competitors have higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Risk and Volatility

Yatsen has a beta of -5.16, suggesting that its share price is 616% less volatile than the S&P 500. Comparatively, Yatsen’s competitors have a beta of 38.63, suggesting that their average share price is 3,763% more volatile than the S&P 500.

Insider & Institutional Ownership

23.1% of Yatsen shares are held by institutional investors. Comparatively, 46.5% of shares of all “Toilet preparations” companies are held by institutional investors. 29.0% of Yatsen shares are held by company insiders. Comparatively, 21.1% of shares of all “Toilet preparations” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Yatsen competitors beat Yatsen on 9 of the 10 factors compared.

About Yatsen

(Get Rating)

Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products under the Perfect Diary, Little Ondine, Pink Bear, Abby's Choice, GalÃnic, DR.WU, Eve Lom, and EANTiM brands in the People's Republic of China. It offers color cosmetics, eye makeup, lip makeup, face makeup, skincare, and nail products; and makeup tools and accessories, including brush sets, cotton cosmetic pads, mirrors, and makeup sponges. The company also provides kits; and other products, such as perfumes and cross-over products comprising beauty devices and colored contact lenses. It sells its products through stores and online channel. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.

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